Social Media, is the new-age marketing platform with immense potential. Supported by multiple domains all enough to transform you into a famed public figure or thrive your business to endless means. One such prominent branch coming out of this massive social media trunk is that of Instagram.
Ah! This one here is relatively new and is proving to be as good as its sibling Facebook, Pinterest, LinkedIn and like. Initially developed as a platform to share pictures, Instagram now has become a crucial part of modern-day branding. Like all social media domains marketing on Instagram is simple, fun, and economical. However, for an unbeaten run, you got to ensure maximum viewership.
As more and more people/business are scrolling up on the Instagram, we thought of doing some research and find out what attracts a follower to an account. After studying close to hundred successful Instagram accounts, we found out that either it is the user utility factor (related to future purchase/entertainment) or that particular account is clicking all the ‘right tabs’ to ignite viewers interest.
Read on and find out what these right tabs/tactics are that can help you increase your Instagram followers. Grow with every new post, get likes, shares, repost and what not, just follow the below-mentioned tips and be the Instagram star you always wanted to be in your head.
Note, these tips are suitable for both an upcoming influencers and brands marketing their products on Instagram.
Six pocket-friendly tips to boost your Instagram followers
1. Post as much as you can
When planning to go big on Instagram, you can’t afford to be a couch potato. What started as a mere hobby or as a trial marketing tool will sustain and gain traction only when you’ll frequently appear on the Instagram timeline.
One post a week will not work, to obtain better results one post a day is what we suggest (and top Instagrammers do). If, that’s too much for you try and post as much as you can manage from your end because consistency is the key here. The more you post, the more you’ll appear regularly on the Insta timeline, thus creating better chances for user engagement and indulge new followers.
2. Never compromise with image quality
Instagram is all about visuals (up to a significant extent), and therefore the one thing that’s valued and appreciated the most in a post is the image. By image quality, we don’t just mean pixel or dimension wise but the overall appeal. Post beautiful, relatable photos, with no compromise whatsoever.
As a tip, think from the viewer’s perspective, is the image you are posting good enough for that valuable 2-second stare. If yes, then go for it or else workout your way and do the needful. Brands with an account stocked with beautiful images are seen to attract more followers. We think enough is said; now it’s your turn to be an image specialist.
3. Unit your image with quality content & hashtags
No seriously, Instagram posts that are a combination of quality image along with relatable content and hashtags get more views, likes, and shares. And with consistency in your flow, you might even gain loyal and genuine followers in the process. Take for example your favourite Instagrammer; they always accompany their post with value-adding text and functional hashtags (use free Instagram tools like AutoHash and Display to find relevant and trending hashtags).
Also, avoid posts with only a picture followed by meaningless emojis, it just doesn’t create a connection with the viewer and gives an impression of viewing a lousy private account. On the other hand, a well-drafted post will bind the viewer, leaving them to know more and ultimately driving them to press the ‘Follow’ button.
4. Pay attention to post layout
Two types of posts usually go on Instagram – one, where all the focus is on the image, commonly seen on accounts related to clothing and food. Then there are accounts with posts with images that are a mix of a picture and text, like the ones posted by hotels, restaurants, and product or service based Instagram accounts. While the first type of posts requires a high quality-attractive image, it’s the second one we are discussing. Posting pictures with text is an excellent option to attract the target audience, as the post will give a fair idea about your offerings.
However, be careful about the look and feel of the post, it should be clean, simple, and stunning all at once. If you don’t have a designer in hand, make use of Canva to create engaging Instagram posts for free. You can create a post with simple layouts or ones with collage using such tools, as they give the user freedom to customise their professionally designed layouts.
5. From conventional posts to going live
Instagram is introducing new techs to increase engagement; we suggest to make most out of them as they seem to have multi-fold effect on followership. Time to time, in addition to your regular post routine, treat your followers with videos, Insta stories, and by even going live. This way you’ll not only be able to sustain your hype amongst existing fan but also grow your Insta empire further.
6. Don’t underestimate the power of analytics
We don’t understand, why some Instagrammers shy away from analytics. They provide beneficial information that can be used to mould the posts to get maximum traction. Though Instagram Insides offer users with analytics, it’s only available when they have a business profile (which is easy to create and requires a Facebook account as a prerequisite). Devoting some time analysing your account analytics will help you find – post engagement, followers analytics, stories insight, top posts, Instagram ads analytics, and impression & reach. All this info will not only help to develop posts liked more by your users, but further help you post at your best time.
Now, that you know all the key ingredients to a full-blown Instagram account, it’s time to revise your strategy and work keeping these proven growth tips in mind.
Best of Luck!